Digital Construction in High-Rise Development
Prepared by:
Eithar Naman
Vice President, Digital Construction at Fitzrovia
Traditional construction is slow, fragmented, and reliant on analog methods. This fragmentation drives miscommunication, costly rework, and extended timelines, inflating costs and delaying housing delivery in a market desperate for supply. Digital construction, powered by Building Information Modelling (BIM), brings design and execution together in a unified system. The result: faster timelines, higher quality, and smarter housing delivery at scale.
Overview of Solution
Fitzrovia’s digital construction approach leverages BIM as a unified platform to coordinate all project phases from design to delivery. Laser scanning and point cloud technology enhance precision, while virtual reality (VR) tools improve visualization and stakeholder alignment.
This integrated system streamlines workflows, reduces errors, and ensures buildings are constructed to exact specifications, setting a new standard for efficiency and quality. As the construction industry becomes more digitally integrated, this approach will help modernize workflows, improve collaboration, and reduce delays.
Impact on Housing Delivery
10–20% faster overall delivery
Up to 30% reduction in design and coordination time for highly mature BIM/Virtual Design and Construction (VDC) teams
25–40% faster Mechanical, Electrical, and Plumbing (MEP) coordination due to clash detection and model-based workflows
Up to 50% reduction in Requests for Information (RFIs) (which speeds construction cycles)
Boost Quality and Durability: Advanced quality control ensures fewer defects, reducing maintenance costs and enhancing building longevity.
Improve Tenant Experience: High-quality, efficiently delivered spaces improve living experiences, fostering tenant retention and community stability.
Implementation Considerations
Leading with Integration: Invest in interoperable software that enables data to flow seamlessly across disciplines—BIM’s strength lies in its ability to eliminate silos and align stakeholders from design to delivery.
Prioritize Precision Tools: Deploy laser scanning and point-cloud technology to ensure designs align with the built environment. These tools reduce errors and enable scalable, high-accuracy projects across multiple sites.
Foster a Collaborative Culture: Training programs and evidence of BIM’s benefits are essential to overcoming skepticism among trades and contractors and to drive adoption.
Select BIM-Savvy Contractors: Make BIM expertise a key selection criterion to ensure alignment with digital workflows and maximize cost and time savings.
